When you combine the co-releasing model, the bundling capability, and being able to split earnings, here are some use cases for Metalabel:
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A group of individuals come together to release a collaborative work and need to share credit and split financial proceeds among themselves.
They use Metalabel to build and express their release, to honor all contributors, and build a split that will seamlessly push funds to each contributor.
The first release on Metalabel was an example of this: a group of 11 people who had all written pieces about the same topic came together to publish their 11 pieces in an anthology, split that money, and use leftover funds to support other projects exploring the same terrain.
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An artist (or artists) who wants to release something in a specific creative context, and who uses their Metalabel page to fully express their vision of their work.
The “Bad Ideas” album and artwork by visual artist Shantell Martin is an example of this. Shantell wanted to release a small run of vinyl in the specific context of her wider catalogue. Shantell used Metalabel to release the album, share the story behind it, and sell a limited run of editions.
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An artist (or artists) who want to combine multiple types of outputs into one collectible bundle for purchase.
In the case of “The Dark Forest Anthology,” collectors received a physical copy of the book, a digital copy of the book, and an invitation to the roundtable with the authors with their purchase.
Metalabel empowers creators to design their own offering tailored to their creative goals and the tastes of their audience.
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A group that needs to publish work by multiple authors under the same banner, but with each creator being properly credited and paid for their work.
This is the case with Hard Art, a new group that debuted on Metalabel and that was started by musician Brian Eno, designer Es Devlin, leaders from the environmental group Extinction Rebellion, and several dozen other notable figures from the UK.
Hard Art is using Metalabel to publish new work, build an email list, and engage with the world. They were drawn to the multiplayer aspects of Metalabel as an elegant solution for the work they want to release.