Probably. At the very least you could start putting out work like one.
People who operate in group structures sometimes have trouble explaining their work in conversations and categorizing their work in general in the wider world.
Since first sharing our way of redefining what a label is, we’ve heard from many groups that have felt seen by the label lens. We see labels as broader than just record and fashion labels. We see projects as varied as these as all examples of labels:
- MSCHF
- The Royal Society
- Friends With Benefits
- The Whole Earth Catalog
- No Limit Records
Read more about the lore and history behind this project here and here.