Identifying your core shared belief will greatly improve and simplify your label’s output and experience. A label’s purpose is why it exists. It reflects a belief, taste, or desire that’s commonly held by the people brought together around its releases. Purposes can be as simple and pure as “have fun together.” It doesn’t have to be grand. 

Being open, direct, and consistent about the terms of working together is paramount to maintaining trust together. Have open conversations. Don’t hide from clarity – seek it.

Support the work you release. The creators releasing work with you want to see their output validated, celebrated, and legitimized by the label they’re releasing with. Champion the work and the ideals it represents. Help it shine.