If you’re working on a project with a confirmed release date, there are few ways you can use Metalabel to build momentum ahead of your release.
Release lists
Anytime an someone collects your work or follows your label, the are automatically added to your release list.
Think of release lists as a self-sustaining mailing list. Whenever you release something new, anyone on your release list will automatically receive an announcement in their inbox.
It’s a built-in way to keep close supporters up-to-date on your work and to send messages to your audience. The automated email pull all details and images directly from your release page, and offers an opportunity to add a short note to your audience too.
When planning towards a larger release, we’ve seen creators have success by re-releasing existing work to build up their release list ahead of time. Head to Metalabel Studio to explore more release strategies.
Setting up pre-orders
You can also use the release tools to create a pre-order. Let’s say you have a book that comes out in 1 month. It’s already printed and you chose the date to align with your birthday. You can create a release now to start collecting pre-orders ahead of your birthday, then update the release description once the book is release.
To do this, follow the steps in our release builder article. Be sure to include clear information about the launch date in your descriptions and set your estimated shipping date to a time that corresponds with the actual launch date.
We recommend playing with physical and digital variants of your release. For example, if the physical book wont be ready until your birthday, but the digital version is ready now, you can use the same release page to offer both options at different prices.
To customize different options a part of your release, head to the What's Included tab in the release builder. Read on for a step-by-step guide.